EVENT IDEAS FOR COSMETIC COUNTER

I NEED SOME IDEAS TO CREATE EXCITMENT AT MY COUNTER TO GET MORE CUSTOMER. WHAT WOULD GET YOUR ITTENTION OR INTEREST TO COME TO MY COUNTER MORE THAN THE OTHERS. I WORK FOR A VERY POPULAR LINE BUT I'M IN A NEW MALL FOR ME THAT I HAVE NOT FIGURED OUT WHAT THIS CUSTOMER LIKES TO BE HAPPENING TO GET THEM IN OR TO STOP BY. I WORK FOR THIS SAME LINE AT ANOTHER MALL THAT DIDN'T REQUIRE SO MUCH. THE CUSTOMER BOUGHT ANYWAY WITHOUT EVENTS OR SPECIAL OFFERS. THANKS FOR YOUR HELP