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Wal-Mart Peddles Makeup to 8-Year-Olds

When I was eight years old, the only makeup I ever wanted to put on my face was Halloween makeup. Sure, some of my friends liked to play dress up—and I went along with it sometimes, especially if I wanted them to play Ninja Turtles with me afterward—and then we’d smear a bit of eye shadow and lipstick on, but it was never intended to be a long-term, serious project. Something we should all inherently know, after all, is that cosmetics are not intended for children; if there’s anyone in the world we need to reassure looks just perfect the way she is, it’s a child.

But Wal-Mart doesn’t seem to think so. In fact, they’ve recently hit a new low by launching an entire line of makeup called geoGirl for young girls ages 8 to 12. It’s not enough that statistics have shown that 80% of ten year old girls have dieted; we need to make sure to promote an unhealthy body image and dissatisfaction with the way we look to all young girls! No age is too young to start being a consumer, little ladies!

Ugh, Wal-Mart, just when you were beginning to impress me with your healthy food selections and organic choices, you have to go and pull a stunt like this. And you know what the worst part is? Parents are going to buy this crap up for their kids. They already buy the toy kiddie makeup (you know, the blue crayons and pink wax sticks that make your child look like a circus clown, which at least isn’t a hyper-sexualized toddler, I guess) and now they’re going to buy this, especially since Wal-Mart claims the crap is eco-friendly. I’ve seen so many mothers worry about every item that goes into their kids’ lunchboxes and then turn around and let them paint formaldehyde (nail polish), lead (lipstick), and plenty of other harmful chemicals on their faces in the same hour. What the hell do they think, that because their food is chemical-free (and it’s not 100%, of course) that they can make up for it by slathering it on their skin?

Well, now apparently they won’t have to worry, since Wal-Mart’s new 69 cosmetics made for children—including anti-aging exfoliating products, because every 8-year-old girl knows it’s the fashionable thing to look 6—are “safe cosmetics.”

Bullshit. There’s no such thing as a safe cosmetic when a little girl’s sense of self is on the line. The media, her peers, her school, and everything else on the planet is already working to destroy that from the moment she is born. She could at least use an ally in the home who won’t let her paint her face to change it.