No matter how many studies I cite, pictures of melanoma I send, or alternatives I offer, my friends and family who tan—tan on purpose, that is—refuse to cease and desist. I know people who purchase plans to receive weekly—even daily!—tanning sessions. They pay
for this UV exposure! I know others who actually own
their own tanning beds, either in their homes or places of business.
Off to those pre-casket lighted beds they dash, eager to darken their skin colors, make themselves more sex-ay, and prepare themselves for their apparent roles in the next Gidget film.
And, of course, get skin cancer.