Urban Decay is a chic, contemporary cosmetics company that was started by David Soward, Patricia Holmes, Wende Zomnir, and Sandy Lerner in 1996. It has hone a long way since then, making its way as a staple at high-end shops. You can order it online or find it in boutiques and stores like the chic Ulta and Sephora, where you have the privilege of being able to try on any of the cosmetics before you actually buy it. Macy’s is also a recent carrier of this loved brand.
Unlike many cosmetics companies that are still in the dark ages when it comes to ethics, Urban Decay has never tested on animals. Also, it makes things easy for animal lovers by marking on its package which products that it considers vegan.