January 2013

Archie Comics MAC products

Get the Betty or Veronica look!

Some makeup brands have the whole using media favorites to sell makeup thing down to an art. I remember buying nail polish and lipstick in the Max Factor brand when I was a teenager because they were advertised as the “looks” of Rose Dewitt Bukater of Titanic (AKA Kate Winslet, whom I still love dearly) and the fairies of A Midsummer Night’s Dream, which came out a bit later, I believe. I have since seen teen girls purchase products marketed to make them look like Bella from Twilight (which is unfortunate) and Katniss from The Hunger Games (who is a BAMF) and I can relate.

MAC now features a line of products based on the Archie Comics series. I’m a little too young for these, but I do remember looking at the comics my grandmother had in the house (she read pretty much everything). These “looks” are modeled after the comics’ heroines, Betty and Veronica. If I recall correctly, Veronica was a rich girl and a bit of a snob while Betty was the girl next door, into sports and being herself or something like that. Archie pretty much dragged them both along, so I don’t know why anyone would want to be either of them—unless they gave him what for, and then I say go for it!